Imagine a world where you knew instantly what consumers felt about your products and services. To go beyond basic sentiment analysis to reveal the pure emotions of consumers.

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The most accurate fine-grained emotion detection system in the world (f-measure).
  Anger
  Confusion
  Disgust
  Fear
  Happiness
  Sadness
  Shame
  Surprise

What does it do?

EMOTIVE captures real time social media posts about the products and services you care about. It displays 8 different cross-cultural emotions experienced by consumers in an intuitive dashboard and determines the volume of misinformation directed towards your brand.

How does it do it?

EMOTIVE can mine and process an infinite number of social media posts and extracts the emotional content using proprietary technology, developed from research at Loughborough University.

What do I see?

Through the complex filtering of big data, EMOTIVE reveals the emotional responses of consumers, the volume of misinformation about the brand, country and competitor comparisons to direct future brand investments.

EMOTIVE has been used in business (to power consumer insights analysis for global automotive manufacturers), Politics (correctly predicted in real-time US Presidential UK general elections), Government (to detect social uprising), Society (being trialled by the UN), and Healthcare (used to detect 4 mental health conditions).