Imagine a world where you knew instantly what your customers felt about your products and services. Where you knew not just what people say, but what they really feel.

Learn more »

Currently the best reported F-measure in the World for fine-grained emotions

What does Emotive do?

Emotive captures in real time all the tweets about the products and services you care about, works out not what people say, but what they really feel emotionally, and displays this in an intuitive and customisable way.

How does it do it?

Emotive captures the tweets you care about, and analyses them to extract the emotion using our own proprietary technology (a complex natural language processing ontology), developed from research at Loughborough University.

What do I see?

Through a secure and specifically tailored interface, you see a real time picture of what your customers really feel about your products, services and news, displayed in an intuitive and customisable format.

The EMOTIVE team is working with social scientists within the Online Civic Culture Centre for Doctoral Training, funded by an award of £300,000; applying social media emotion analytics in helping to understand misinformation, disinformation and online civic culture online.